Billabong

the iconic Australian surf brand founded in 1973.

the iconic Australian surf brand founded in 1973.

Services

01 media production
02 brand strategy
03 digital marketing
04 web development

Client

Billabong

Location

Huntington Beach, California

Year

2023

work

Global digital marketing lead for the iconic surf brand from Australia based in Huntington Beach, CA, with a focus on brand storytelling and digital marketing.

Work in partnership with VP of Marketing, Creative Director, Art Director, and Sports Marketing to bring the brand's story to life across all channels and mediums, from concept and ideating, to planning pre-production logistics, BTS & Social Media during productions, running point on post-production, through execution and implementation in the marketplace.

Oversee and manage all Digital channels including Site, Email, Social, and Paid Media.

Work includes the 50 Years campaign, Billabong Pro Pipeline, Billabong Pipe Masters, Stab In The Dark featuring Italo Ferreira, Olympics 2021, Life's Better In Boardshorts campaigns, Know The Feeling campaigns, Billabong Gallery campaigns, Billabong Adventure Division campaigns, and more.